SCRM stands for Social Customer Relationship Management it’s the burgeoning name for how corporations plan to track and manage customer relationships through social tools (think FaceBook, Twitter and LinkedIn). I recently wrote about my own reasoning on why SCRM shouldn’t be called SCRM and that corporations can’t “manage” customers or expect to manage customers in [...]
It’s Time to Drop the “M” in CRM
April 30, 2009 By 3 Comments
Social customer relationship management is the evolution of CRM and Todd Clayton over at chatterboxhq had an interesting article which I had to respond to on Why Social CRM Is not the Answer for Social Media it’s a great read (go on read it, I’ll still be here when you get back). OK great, so [...]
Brent Chaters is the author of the upcomming O'Reilly book 
. has been working with internet based technology since 1998, first learning HTML, and FLASH at McMaster University where he earned his BA in English. He later graduated from Sheridan College from the Interactive Multimedia Program, where his projects won two TV Ontario awards. Brent has since worked for large world wide corporations and small business helping lead them into the world of the internet.
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