Talking about the web
If you’ve been around the search space for any period of time you’ll have heard one of these sayings at some point or another: “Content is King”, “Write for people not search engines”, “Create good content”. AJ Kohn points to a recent Matt Cutts video where Matt talks about content and whether Google will penalize [...]
Google announced today that they are going to make some modifications to the way they pass data along to other websites based on if a users is logged into google or not. The full details on this are at: http://googleblog.blogspot.com/2011/10/making-search-more-secure.html. This has gotten a number of folks in the SEO industry in an uproar. While I [...]
I read two interesting articles today, one on using jargon and the other on some new features in the WordPress SEO plugin. What jumped out at me on both of these is a focus on language and complexity. One of the new features of the WordPress SEO plugin is to rate your text on the [...]
I’ve seen several different citations on why SEM has a better ROI then SEO. Here are a few of them: SEM is faster, brings traffic to your website quickly, and increases visibility immediate SEM: there is more control over SEM then SEO. With SEM you can optimize the landing page tailored to the SEM experience [...]
Having recently taken up blogging I have discovered one major issue. There’s no editor. Nobody to really ask you is this what you really mean to say? It’s a simple click publish and there it is your article up and out there live for everyone to see. I know at some point I’m going to [...]
Brent Chaters is the author of the upcomming O'Reilly book Mastering Search Analytics: Measuring SEO, SEM and Site Search
The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, SapientNitro
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