You are here: Home / Archives for Metrics

Myth Busting the ROI on SEM

November 3, 2010 By Leave a Comment
The SERP SEO Elements

I’ve seen several different citations on why SEM has a better ROI then SEO.   Here are a few of them: SEM is faster, brings traffic to your website quickly, and increases visibility immediate SEM: there is more control over SEM then SEO.  With SEM you can optimize the landing page tailored to the SEM experience [...]

Filed Under: Metrics, Search, SEM, SEO Tagged With: , , , , , , , , , , , ,

What Number is the Most Important? – Web Metrics (Part 2)

April 18, 2009 By Leave a Comment

Last article we started to look at metrics and what metrics to report to your business or to help decide if your business is succeeding online. This go around I’ll be looking at metrics for your web team. There are some things you will want to measure to help you maintain your site health. These [...]

Filed Under: Metrics Tagged With: , , , , , , , , , ,

What Number is the Most Important? – Web Metrics (Part 1)

April 14, 2009 By 1 Comment

One reason the internet has become one of the most vital tools for marketers is that it allows them track to a level they were never capable of before. One of the problems I’ve had with this is that now we are almost inundated with data. More data at times than we could ever process, [...]

Filed Under: Metrics Tagged With: , , , , , , , , , , , , , ,